A great initiative has been taken aiming to prevent air pollution in Indian cities. With this motive, ‘Clean Air India Initiative’ has been launched in the capital city on Thursday. The initiative has been taken by the Prime minister of Netherlands, Mark Rutteduring his two-day visit in India. The main aim is to promote a business relationship between Dutch companies and Indian startups to work towards maintaining cleaner air. Mr. Rutte is of the further opinion that to implement the initiative; the government should list out the problem that they wish to solve and bring in potential partners whose help can deal with the current problem and settle down the problem the earliest. Bringing together sustainable organizations in the initiative would help maximizing profit in the right way.
Ms. Sigrid Kaag, the Dutch Minister for Foreign Trade and Development Cooperation, further commented that the initiative taken by the Indian startups advance U.N.’s Sustainable Development plans efficiently.
The initiative is a collective project ‘Get In The Ring,' Government of Netherlands, online matchmaking platform – INDUS forum, Startup India, and Dutch businesses enterprises.
In a chance to uplift opportunity for Dutch firms, it includes sale of essential equipment such as data, solutions pertaining to AQM or air quality monitoring. From this, it can be concluded that 80% of India is not included within AQM data and therefore, it shows the initial phase toward examining and prevent air pollution.
The reason behind including the national capital into this collaborative campaign is the burning of paddy straw in areas of Haryana and Punjab. Another project named as ‘INDUS impact’ intends to prevent the burning of paddy straw that might prove to be harmful. The main purpose of the project is to encourage business partnership that helps recycle. Relating to this, the recycling process helps in using paddy straw and yield materials that can be used in construction. It is one such technology that the Dutch companies are willing to experiment in the Indian market.